Since 2010 creating brands
About Lupa Studio*
Building brands that grow with clarity and purpose.
Lupa Studio is a branding and design agency based in Buenos Aires and Madrid, helping startups and companies across USA, Latam and Europe define, design, and scale their brands.
We specialize in brand strategy, visual identity, and digital web design, crafting systems that align creativity with business objectives.
Our hybrid structure allows us to work seamlessly with clients across different time zones, adapting to the pace of fast-growing startups, tech companies, and creative brands.
Catalina Palma, Co-Founder & Director
Visual Communication Designer and creative leader with 15+ years in branding and art direction. She has taught at FADU, Di Tella, and Fundación Gutenberg while guiding Lupa’s creative vision. Catalina helps teams turn research and intuition into clear, lasting brand systems.
Damián López, Co-Founder & Brand Advisor
Brand Strategist and design advisor with 15+ years across branding, storytelling, and digital design. Head of Branding at Aerolab and Co-Founder of Lupa. Damián turns business insights into brand strategies that drive clarity and emotional connection.
Our clients
Who we work with
Startups seeking to define their identity and attract investors
B2B companies in technology, fintech, and innovation
Marketing teams in need of scalable design support
Founders and creative leaders building new ventures with long-term vision
@ladieswinedesign_madrid
We're host of Ladies, Wine & Design, a global non-profit initiative with chapters in over 285 cities worldwide. LW&D was founded in 2015 by Jessica Walsh
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Build a launch ready brand in 3 to 4 weeks with AI prototyping and clear messaging. From idea to first launch. Strategy, voice, and visuals shaped fast with AI.
In collaboration with Fundación Gutenberg, hosted an exclusive design bootcamp, selecting final-year students. This intensive program was crafted to hone their skills and ignite creative potential, setting a foundation for future excellence in design.
