A blog for entrepreneurs who cares about their brand.
The Startup Layer*
This blog is devoted to founders, builders and early stage teams who understand that branding is not decoration, it's direction. Because a startup without branding is just code with good intentions.
Latest Updates
Latest Updates
Latest Updates
Using AI to Analyze and Enhance Brand Perception
Nov 20, 2025
Using AI to Analyze and Enhance Brand Perception
Nov 20, 2025
Using AI to Analyze and Enhance Brand Perception
Nov 20, 2025
Building Brand Systems with AI: What Works and What Doesn’t
Nov 13, 2025
AI for Brands
Building Brand Systems with AI: What Works and What Doesn’t
Nov 13, 2025
AI for Brands
Building Brand Systems with AI: What Works and What Doesn’t
Nov 13, 2025
AI for Brands
Branding vs Marketing: What’s the Real Difference?
Oct 20, 2025
The Startup Layer
Branding vs Marketing: What’s the Real Difference?
Oct 20, 2025
The Startup Layer
Branding vs Marketing: What’s the Real Difference?
Oct 20, 2025
The Startup Layer
AI and Branding: How Technology Is Changing Creative Workflows
Oct 10, 2025
AI for Brands
AI and Branding: How Technology Is Changing Creative Workflows
Oct 10, 2025
AI for Brands
AI and Branding: How Technology Is Changing Creative Workflows
Oct 10, 2025
AI for Brands
The Next Creative Revolution: Designers Who Think in Prompts
Sep 8, 2025
AI and Brands
The Next Creative Revolution: Designers Who Think in Prompts
Sep 8, 2025
AI and Brands
The Next Creative Revolution: Designers Who Think in Prompts
Sep 8, 2025
AI and Brands
Explain Your Startup Clearly
Aug 5, 2025
The Startup Layer
Explain Your Startup Clearly
Aug 5, 2025
The Startup Layer
Explain Your Startup Clearly
Aug 5, 2025
The Startup Layer
The Power of Brand Perception: How Design Shapes Trust
Jun 13, 2025
The Startup Layer
The Power of Brand Perception: How Design Shapes Trust
Jun 13, 2025
The Startup Layer
The Power of Brand Perception: How Design Shapes Trust
Jun 13, 2025
The Startup Layer
The Hidden Reason Franchises Feel Like a Safe Bet
Jun 5, 2025
The Startup Layer
The Hidden Reason Franchises Feel Like a Safe Bet
Jun 5, 2025
The Startup Layer
The Hidden Reason Franchises Feel Like a Safe Bet
Jun 5, 2025
The Startup Layer
How to Know If You Have Service-Market Fit
Apr 29, 2025
The Startup Layer
How to Know If You Have Service-Market Fit
Apr 29, 2025
The Startup Layer
How to Know If You Have Service-Market Fit
Apr 29, 2025
The Startup Layer
Why Startups Need a Minimum Viable Brand Early
Apr 10, 2025
The Startup Layer
Why Startups Need a Minimum Viable Brand Early
Apr 10, 2025
The Startup Layer
Why Startups Need a Minimum Viable Brand Early
Apr 10, 2025
The Startup Layer
How to Build a Pitch Deck: A Strategic, Narrative Driven Approach
Apr 30, 2025
The Startup Layer
How to Build a Pitch Deck: A Strategic, Narrative Driven Approach
Apr 30, 2025
The Startup Layer
How to Build a Pitch Deck: A Strategic, Narrative Driven Approach
Apr 30, 2025
The Startup Layer