The first Early-Stage Branding Program

Winning Startups*

The Winning Startups Program is a 3-week intensive outcome designed to help you build a solid brand identity, create an investor-ready pitch deck or develop a strategy that truly sets you apart from the competition.

Building brands that get results

81% of consumers must be able to trust the brand before buying from it.

— Edelman Trust Barometer

The Problem

If any of these scenarios resonate with you, you’re exactly where you need to be.

Brand Market Fit

You're validating your product with some initial users yet finding it hard to differentiate yourself in a crowded market...

Looking for investment

You have a compelling idea and are seeking investors but feel that your current presentations don’t fully showcase your startup’s potential...

Seeking to speed things up

You're considering applying to an accelerator but are unsure if your brand identity is polished enough to stand out...

Founder Alignment

You and your co-founder are struggling to define and communicate each other’s unique strengths effectively...

Putting effort where you shouldn't

If you've been relying on a basic PowerPoint deck that fails to convey the true essence of your business or generate excitement among potential investors...

Benefits

In just three weeks, we'll help you.

Our Winning Startups Program equips seed and early-stage startups with the tools to stand out.

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Make Your Brand Stand Out, Don’t Get Ignored

BRAND CORE

Transform your values and vision into a distinct brand identity that truly stands out. Create a unique visual and verbal language that resonates deeply with your target audience.

Make Your Brand Stand Out, Don’t Get Ignored

BRAND CORE

Transform your values and vision into a distinct brand identity that truly stands out. Create a unique visual and verbal language that resonates deeply with your target audience.

Save Time & Money with a Consistent, Scalable Brand System

SAVE MONEY

Develop a cohesive, professional logo and comprehensive style guide to ensure consistency across all branding materials. This foundation enhances brand recognition and builds trust.

Save Time & Money with a Consistent, Scalable Brand System

SAVE MONEY

Develop a cohesive, professional logo and comprehensive style guide to ensure consistency across all branding materials. This foundation enhances brand recognition and builds trust.

Pitch with Confidence and a Story Investors Believe In

SELL

Assemble a powerful pitch deck to capture potential investors' and partners' interest, highlighting your startup’s market potential, business model, and financial projections in a compelling narrative.

Pitch with Confidence and a Story Investors Believe In

SELL

Build a Digital Presence That Drives Real Results

PRESENCE

Craft a unified social media presence with our Social Media Branding Kit. We design visually compelling and cohesive social media assets that align with your brand's identity, enhancing your online visibility and engagement across platforms.

Build a Digital Presence That Drives Real Results

PRESENCE

Stop Losing Leads, Turn Your Landing Page into a Conversion Machine

CONVERT

Craft a landing page that not only looks great but effectively converts visitors into leads or customers. Optimize for user experience to drive action and showcase your value.

Stop Losing Leads, Turn Your Landing Page into a Conversion Machine

CONVERT

Craft a landing page that not only looks great but effectively converts visitors into leads or customers. Optimize for user experience to drive action and showcase your value.

Good Branding Is Good Business

90% of startups fail within the first three years. One of the reasons is poor brand image.

Startup Genome – The State of the Global Startup Economy

Strong brands consistently command prices up to twice those of weaker competitors.

Think with Google, 2025

Businesses with strong brands can charge up to 20% more for the same product.

Circle Research – B2B Branding Report

Intangibles now make up 90% of the S&P 500’s value (a 9 : 1 ratio over physical assets). Branding is one of those intangibles.

Ocean Tomo

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VC's that trust the companies We have worked with

Startups from Our Branding Program who Shine on the Global Stage

Mendel

Fintech

Maslow

HR Tech

Maslow

HR Tech

Waterplan

Climate Tech

Waterplan

Climate Tech

How it Works

The Method

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Initial Kick Off

We start with an in-depth kickoff meeting to understand your vision and goals. This session sets the stage for the entire program, ensuring we align our efforts with your startup's specific needs.

Initial Kick Off

We start with an in-depth kickoff meeting to understand your vision and goals. This session sets the stage for the entire program, ensuring we align our efforts with your startup's specific needs.

Explore your Brand Personality

Next, we help you define a compelling brand personality. This includes selecting the right visuals, crafting a memorable logo, and establishing a consistent color palette that resonates with your target audience.

Short summary of step two

Develop your Marketing Assets

We then focus on creating key marketing assets, including a high-converting landing page and a compelling pitch deck. These tools are designed to effectively communicate your value proposition and engage potential investors and customers.

Develop Your Marketing Assets

Launch and Market

Finally, we prepare you for launch. This step includes final adjustments to your marketing materials to maximize visibility and impact. We ensure you’re ready to make a powerful entrance into the market.

Launch and Market

Finally, we prepare you for launch. This step includes final adjustments to your marketing materials and strategies to maximize visibility and impact. We ensure you’re ready to make a powerful entrance into the market.

Testimonials from customers who have succeeded with us

"I am extremely pleased with the rebranding process. The visual concepts were not only aligned perfectly with our vision but also brought fresh, creative insights that truly encapsulated the essence of Numia."

Gustavo Lauria

CEO & Co Founder

Numia

"I've never worked with a design team that moves as fast as Lupa. This is so essential to us as a startup that experiences changes frequently. I'm consistently impressed by the team's ability to deliver quality products within a short deadline."

Lindsay Hanzlik

Head of Marketing

Emilabs

"What I most appreciate about Lupa Studio in this project is their ability to moderate, interpret, and materialize a multitude of disorganized ideas with many voices speaking at once."

Sebastian Hochbaum

CEO

El Observador

"I like how quickly your team adapted to our brand and communication. Communication is very good. You are also very good at receiving feedback and applying it to the projects."

Yisus Elias

Brand Manager

Sofía Salud

"You've blown us away with every design you've done for us! Thank you again for all your hard work, it really paid off!”

Kevin Lance

VP of Operations & Co-Founder

Cary Health

"What I value most about your team is the trust you convey along with the effectiveness in each request.”

Javier Marrero

Project Manager

Mindset

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FAQs

Who is the Winning Startups Program for?

Why did we create this program?

What does the program include?

How long does the program last?

What is the cost of the program?

Do I need to have a fully developed product or business plan to join?

How is this program different from other startup accelerators or incubators?

What if I need more support after the program ends?